One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer relationships, complexity and the resources required to operate the channel. You have to make sure the distribution channels you select match and reinforce the goals and objectives of your marketing plan.
Many businesses choose the direct-sales channel, because you have access to the customer and keep all revenue under the control of the company. Direct sales let you do your market research and choose your own customers while setting the selling price. The downside is that it takes a lot of time and focus away from your main preoccupation: Direct selling is a good match for a marketing plan that has identified, researched and segmented the final customers.
When you have difficulties establishing who your retail customers will be and don't have time to go out and sell, your marketing plan can focus on wholesale distribution. This choice is especially valid if your potential customers are widely dispersed or located far from your facilities. Wholesale distribution leaves the selling to wholesalers and retailers specialized in retail sales. Because they have the sales costs, you may receive only a portion of the final sales price, but you can focus on manufacturing the best product at the lowest cost.
Mail order is a low-cost distribution channel that is convenient for the customer. You can use mail order by buying mailing lists or placing ads in a suitable publication. If you send out material to a mailing list, you need fliers and other materials. The mailing list has to target the demographic groups that you expect will buy your products, as described in your marketing plan. With time, you can create your own mailing lists complete with customer profiles and preferences.
A channel that is disruptive to the traditional ways of marketing and distribution is the online channel. Online selling features disintermediation, or the removal of intermediaries, while still reaching large groups of potential customers. FFI is also a wholesale supplier to the retail gift market. Startup costs will be used to purchase inventory, office equipment, and imprinting machinery, as well as catalog costs and initial advertising expenses. Oasis Juice has been a successful product brand for three years.
Oasis Juice plans to expand distribution of its juice products to stores state-wide. Aztec has been successful over the competition in supplying imported Mexican food products to the area's two supermarkets. From this base, Aztec will build a successful business serving the area's large and small markets. Hang Toes Surfing is composed of surfers and designers making quality products for surfing, skating, and other active lifestyles. It is located in Florida, has its products manufactured in South America, and will soon have its products available for distribution throughout the United States.
Hang Toes Surfing will generate robust profits by year three. Justin Seafood Market has been providing customers with the finest quality seafood for five years. The business is primarily wholesale to area restaurants. We purchase seafood directly from local fishermen and contacts all along the Florida panhandle. This allows us to pick from the finest selection of seafood available anywhere. Rose Petal Nursery is a start-up garden supply provider. They are dedicated to providing a quality choice for people looking for plant and garden supplies, as well as serving contractors who need a reliable source of products.
Rose Petal Nursery will offer a variety of plants, trees, vegetable plants, along with a selection of garden supplies. Edgar Risk Ventures, Ltd. The company offers consumers of the satellite, Internet, live performance and recorded product markets the opportunity to obtain high-quality, expertly produced music products of many genres. HeavyMetal Praise Records' mission is to introduce Christian HeavyMetal rock music to the young skateboarder target market, signing bands in this musical genre, and recording and selling CDs through existing distribution channels.
Heavy Metal Praise Records is an artist-friendly label, priding itself on giving its bands complete artistic and creative freedom. Poppi supplies imported Spanish chairs and other furniture items to certain market niches which are not well served by the large domestic manufacturers. The owner of Poppi utilizes her interior design background, her experience in the furniture retail market, as well as her contacts in Spain to tailor her products to the needs of these market niches.
The Water Factory will sell three different models: Wheelie Deals is a start-up wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and seconds. Most of the large wholesalers will occasionally offer closeout deals, so Wheelie Deals will quickly become the 1 source for above-average margins. Earthly Clean is a start-up organization using the multi-level marketing MLM business model to sell a complete line of non-toxic, environmentally friendly cleaning supplies for all possible household uses.
Earthly Clean is finalizing a contractual agreement with a major cleaning supply manufacturer for the production of a line of private label products. The founder, an Italian master coffee roaster, combines old world Italian traditions and recipes to meet the market need for premium coffees.
Circuit Fitness Importing, a start-up company, will be the exclusive importer of the Italian Esercitazione Diritta brand of circuit fitness exercise machines and equipment for gyms, fitness centers, health clubs, etc.
For the same years net profit will be 6. JTB Industrial Sales offers B2B catalog orders and consultation for supplies and parts to clients in the automotive, aerospace, utility, metalworking, and manufacturing industries.
It is one of three subcorporations of the holding company, JTB Technologies. Trestle Creek Cabinets is a cabinet company specializing in custom cabinets for the high-end residential, resort, and commercial markets. Building a strong market position, the company projects revenues to grow substantially between FY and FY Helping Hand is a non-profit organization working to alleviate hunger in Johnson County by soliciting, collecting, growing, and packaging food for distribution through a network of service agencies and programs that serve our target population groups.
Wilson Family Peach Farm is a start-up venture in Gainesville, Georgia producing peaches and nectarines to sell to wholesalers, retailers and canneries and as a medium for research programs on agriculture and nutrition by the owners. Farmers Group will buy and merge two existing organic vegetable and fruit farms, and will distribute fresh organic vegetables to food processors, restaurants and farmers' markets.
It is committed to the improvement of food taste and nutritional quality. Botanical Bounty is an existing farm dedicated to the production of botanical perennials for the natural supplement industry as well as plant nurseries. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John's Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.
Pink Lady Bug Designs is a provider of high-quality, uniquely crafted chocolates, gift baskets, and other fine products that are sold to raise awareness and funds for women's health programs. Pink Lady Bug Designs' strength lies in the talents and experiences of each of the principals involved, fueled by a conviction to help prevent and cure cancer.
The company is focused on marketing specialty inventory software products to over 1, VARs that sell in vertical markets.
Each market is distinct and serves a particular specialty industry. In addition to the software, Crest will sell the inventory data collection hardware that will operate the software. Martin Cove Brewing is an established producer of hand-crafted lagers, ales, and pilsners. Martin Cove plans on expanding its distribution to larger metro areas, and to larger grocery store chains.
Before you write a business plan, do your homework. These sample business plans for wholesale and distribution businesses will give you the head start you need to get your own business plan done. These, and hundreds more sample business plans, are included in LivePlan.
Starting a Wholesale Distribution Company – Sample Business Plan Template Do you know that wholesale distribution business makes for about 13% of the GDP of the United States of America alone? That shows how lucrative and large wholesale distribution business is.
The Coffee Warehouse coffee distribution business plan executive summary. The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market/5(31). Food & Beverage Distribution Business Plan – Executive Summary. Charlie & Tango Distribution Company is a standard and registered distribution company that will be involved in the distribution of beverages and carbonated drinks to retailers, household, hotels and restaurants et al.
Coffee Distribution Business Plan The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market. Upon opening the doors of your wholesale distribution business, you will certainly find yourself in good company. To date, there are approximately , distributors in the United States, representing $ trillion in annual revenues.