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Simple random sampling (also referred to as random sampling) is the purest and the most straightforward probability sampling strategy. It is also the most popular method for choosing a sample among population for a wide range of purposes.
Advantages of Simple Random Sampling One of the best things about simple random sampling is the ease of assembling the sample. It is also considered as a fair way of selecting a sample from a given population since every member is given equal opportunities of being selected.
Random sampling can be costly and time-consuming. However, this approach to gathering data for research does provide the best chance of putting together an unbiased sample that is truly representative of an entire group as a whole. random sampling and RANDOM ASSIGNMENT MADE EASY! Research Randomizer is a free resource for researchers and students in need of a quick way to generate random numbers or assign participants to experimental conditions.
Simple random sampling is the most basic and common type of sampling method used in quantitative social science research and in scientific research generally. The main benefit of the simple random sample is that each member of the population has an equal chance of being chosen for the study. Random sampling is a critical element to the overall survey research design. This entry first addresses some terminological considerations. Second, it discusses two main components of random sampling: randomness and known probabilities of selection.