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Primary Market Research Methods

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❶Although this type of exercise may be lengthy and costly the information which we gather from is highly relevant for designing marketing strategy for the client. Limited to the time, place and number of participants etc.

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Primary market research can be quantitative or qualitative in nature. This process of research can either be done by the marketer or can be outsourced to the person or .

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This part of our detailed tutorial on market research planning looks at the advantages of conducting primary research including the ability to address specific needs, greater research control, gaining an information advantage and more.

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Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Some disadvantages include high costs, longer time frames to implement and that this research may not be. Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned.

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Another primary research method is the method of interviewing this has some disadvantages and some advantages, these follow; Disadvantages of doing interviews is that it is time consuming for everyone involved. Primary Market Research Methods. There are two forms of research: primary research and secondary research. Primary research is proprietary research, which means the data is collected directly from the research subject/area, by the researcher.