When shopping for a market research firm, some RFP writers try to play things close to the vest. The thinking is that by being purposefully vague, they can force firms to be more honest about their capabilities and areas of expertise.
There is a degree of merit in that approach as some firms that respond to your RFP may try to exaggerate their abilities or specialty areas and make it sound like they are custom-built to deliver your specific needs. A better approach is to do some homework upfront about the firms you want to send the RFP to.
Use that stage to broadly qualify your RFP recipient list, then use the RFP to choose the best option among places you already know can do the work. We sometimes receive RFPs that ask firms to create proposals for a very broad range of services.
A common example is a project that requires the services most commonly associated with a full service advertising or public relations agency e. Another example would be a location feasibility project that calls for both a market research component and tasks that are more in line with what an engineering or architecture firm would offer e.
There are certainly firms that have the in-house capability of handling both marketing communications and research, and there may be engineers or architects out there with comprehensive market research divisions, but in most cases, you are much more likely to get a better qualified pool of proposals if you break the components up.
Everybody wants their market research done as quickly and cheaply as possible. If you are experienced with research and have a good sense of the time requirements, then spell it out in the RFP. Again, the best remedy for this is to do a little homework before preparing the RFP. Ask experienced colleagues or potential RFP recipients to give an estimate of realistic completion times for what you had in mind.
Those are just a few general tips. For a much more detailed discussion of the subject, we recommend a couple of terrific online resources provided by researchrockstar. Market research proposals are either created in response to a specific RFP process or requested directly from a prospective client. Because many of our clients we work with in the […]. Your email address will not be published.
This site uses Akismet to reduce spam. Learn how your comment data is processed. When trying to woo new marketing clients, the proposal you show them needs to sparkle. While it's always a gamble as to whether you'll actually win the client or not, think of this phase as an opportunity to lay the groundwork of the plan you'll put in place. In other words, you can use the elements you've included in the marketing proposal as the framework for the actual marketing plan.
A solid marketing proposal has to pay heed to the company's goals and overall business style, so your first job is research. It doesn't hurt to ask the client for information about his business plan or strategic objectives for the coming quarter -- though he may or may not provide it. Regardless, also familiarize yourself with the company's products and services, the market conditions, and what its competitors are doing in terms of marketing, promotion and product differentiation.
Based on that research, you should have some ideas about how you'll market the company's products and services. Write a brief summary of the company's situation as you see it, and then what you'll offer, including the approach you'll take and the demographics to which your proposal is targeted. Offer insight, but without providing so many details that the company can pass you over and use the ideas without you in the mix, notes marketing professional Kyle Chowning.
This serves as your "executive summary" and "situational analysis" to present at the beginning of your marketing proposal.
Now it's time to offer more details. In the second section, state the company's goals as you understand them, breaking them down further into primary and secondary goals, and the initiatives you'll take to meet those goals. This helps clients see that you understand their needs. Provide just enough detail to convince clients that you understand the things you need to do to meet their goals. Also offer a value proposition, stating how you'll measure your success.
Based on your research and your ideas, you may be able to promise that you'll be able to help clients gain a certain number of new followers or get a certain number of views on their websites, for example.
This shows clients how you'll help, while also giving you clear goals to work toward, suggests Chowning.
Marketing research is at the heart of addressing the four P’s of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place.
Tips to writing a concise market research proposal. An eight-page template provides a tool to help you write a concise market research proposal that explains the intent and purpose of the research proposal while describing the techniques and methods of .
Before actual market research can begin, however, you must write a detailed proposal, or "map," which outlines the objectives and goals of your research. The data gleaned from this proposal are vital to answering the questions that your lender, partners, collaborators or other employees need concerning your marketing research. A solid marketing proposal has to pay heed to the company's goals and overall business style, so your first job is research. It doesn't hurt to ask the client for information about his business plan or strategic objectives for the coming quarter -- though he .
A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider Marketing research is vital in all businesses and it is important that a proposal is written before. How to Write a Perfect Marketing Proposal (With Templates) Keep reading to see where most marketers go wrong and how you can avoid their mistakes to write a marketing proposal that sells. Created from research of 25, proposals worth $M; Used by top agencies to land high paying clients;.