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Internet Customer Acquisition Strategy at Bankinter

Internet Customer Acquisition Strategy at Bankinter Case Solution

❶Narayanan, and James Weber. More insight in customer behavior, so ability to analyze the customers properly.

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Internet Customer Acquisition Strategy at Bankinter
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This channel was the result of a shifet approach after the alliances and means that banners of the Bankinter bank were placed on websites which linked users directly to Bankinter website. Positive points about this channel were: The bank did not have to pay an up-front fee to the portal. Transactions were done from the Bankinter site, so it was hard for competitors to get expertise in their online system.

More insight in customer behavior, so ability to analyze the customers properly. In my opinion, the strategy of the company is smart and adopting to current developments. Bankinter did that with the alliances. So Bankinter started with the e-collaborations. These high-traffic-websites approach collaborations generated even more customers exhibit 1 in the article.

These customers were attracted by providing them with incentives. This e-collaborations approach resulted in lowered customer acquisition costs and made it possible to set up a proper consumer relationship management system, which provided the company with insight in the behavior of the customers. According to the case, the changes which the bank has made generated new customers with a higher customer equity.

However, the overall strategy is a little unclear to me. Besides that, nothing is said about the performances of the competitors at the same moment in time. Were they also gaining in their customers? Or did they lose customers? And if so, was this because of the changes which Bankinter made or did they went to a whole other bank?

Maybe it would be lucrative for the bank to follow a certain model in order to acquire new internet customers.

Like the article mentions, the bank attracted new customers via high traffic websites. This is a pretty random type of targeting, which cannot be optimal, so here is some room for improvement. Awareness about Bankinter is created, but the product positioning could be optimized in my opinion. Narayanan and Lisa Brem. Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider.

Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann Peralta, director of the Internet network in Bankinter, must evaluate whether the thousands of new customers pouring in from other portals are profitable for the bank.

Peralta uses tools such as customer relationship management, activity-based costing, customer profitability, and lifetime value computations to determine the value of this cohort of new customers for the bank and in doing so, can decide on future customer acquisition strategies. Martinez-Jerez, Francisco de Asis, V. Narayanan, and Lisa Brem. Narayanan and James Weber. India ; Southeast Asia ;. Suraj Srinivasan and V. Business and Environment Business History Entrepreneurship. Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider.

Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann Peralta, director of the Internet network in Bankinter, must evaluate whether the thousands of new customers pouring in from other portals are profitable for the bank.

Peralta uses tools such as customer relationship management, activity-based costing, customer profitability, and lifetime value computations to determine the value of this cohort of new customers for the bank and in doing so, can decide on future customer acquisition strategies.

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Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.

You can do business case study analysis by following Fern Fort University step by step instructions -. Once you finished the case analysis, time line of the events and other critical details. Focus on the following -. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.


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Internet Customer Acquisition Strategy at Bankinter Case Solution,Internet Customer Acquisition Strategy at Bankinter Case Analysis, Internet Customer Acquisition Strategy at Bankinter Case Study Solution, Bankinter, a relatively small Spanish bank has a significant presence as an online financial services company. .

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Bankinter, a relatively small independent national bank, has a large presence on the Spanish market as an Internet financial services provider. It was the first.

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In order to choose the best consumer acquisition strategy for Bankinter it is necessary to look at the profitability of the customers. It is nice to have a lot of customers, but this does not really make sense when these customers ensure your company with losses. Access to case studies expires six months after purchase date. Publication Date: February 12, Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial.

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Custom Internet Customer Acquisition Strategy at Bankinter, Spanish Version Harvard Business (HBR) Case Study Analysis & Solution for $ Finance & Accounting case study assignment help, analysis, solution,& example. Bankinter is a small independent national Spanish bank founded in and operating through various customer acquisition networks and distribution channels. Among their competitors, which are traditional brick-and-mortar banks and Internet-only banks, Bankinter positions itself as innovative.