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The marketing strategy of Apple: A concise analysis

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Deakin Business School

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Apple Inc. SWOT Factors
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Consumer Analysis and Success Factors of Apple Inc. Submitted To: Prof. Alka Maurya Submitted By: Akash Aggarwal A Amity International Business School Page 2 ACKNOWLEDGEMENT I express my sincere gratitude to my faculty guide Prof. Alka Maurya of my institute, for her continued guidance and invaluable encouragement/5(9).

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Apple have developed a new marketing strategy to target both the high and low end markets. Apple made this possible with the release of the iPhone 5S and the much cheaper iPhone 5C. The quality of materials used to manufacture the phones differed. Apple have always been .

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3. The most loyal customer base in every major product market where the company operates competes. Apple enjoys a very loyal customer base, considering that it doesn’t even have a loyalty program. Customers praise the company’s products for their innovation, design, ease-of-use, reliability and the status they convey. Figure: 4 Source: Apple Inc. SWOT Analysis Apple Inc., the manufacturers of iPhones, iPads,Macs, iPods, and specialized operating software, the company has achieved great success since it begin in the year o‟s.

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Jul 31,  · How could Apple get success—an analysis of customer behavior. July 31, July 31, / shihaozhao Apple Inc is a technology company which headquartered in Cupertino, California. Customer Analysis The major number of consumers of Apple iPad are already aware from BUS M at Indiana University, Purdue University Fort Wayne.