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❶Protest groups were even formed in a tense effort to preserve the old brand and formula Ogden et al.

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Coca Cola Case Study
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Heritage - The chronicle of Coca-cola http: It has now turned into 4th world's largest manufacturer, marketer and distributor of non-alcoholic beverages and an icon of globalisation. The Globalist, Wed, April Distinction between the key factors within the organisational environment:.

The key factors within the coca-cola organisational environment can be well explained first by analysing the organisation's Macro-environment through PEST analysis. These can include changes in government laws and regulations. Nations with a historical basis for distrusting foreign corporations often initiate efforts to restrict or curtail their involvement through regulations; For example, in the 's, India required Coca-Cola to share its secret formula with the local subsidiary so as to continue doing business there.

Coca-Cola refused and halted operations in India for almost 16years. Also the ability to penetrate developing and emerging markets depends on economic and political conditions and their ability to gain strategic alliances with local bottlers and make basic improvements to production facilities, distribution networks, sales equipment and technology. For instance, September 11th brought latent suspicion to the top of consumers' minds, a reality that presented considerable discomfort for Coca-Cola's image.

These are concerned with the monitoring of the economic conditions related to the industry, e. These include demographic changes, which affect a number of people within a particular buying group for instance, as many approach an older age in life, they become more concerned with increasing their longevity.

This affects the non-alcoholic beverage industry by increasing the demand for the healthier beverages. In addition, many people nowadays practice healthier lifestyles, which has affected the non-alcoholic beverage industry in that they are switching to bottled water and diet colas instead of beer and other alcoholic beverages.

On the other hand however, many are avoiding Coca-Cola products due to the high sugar content and calories therein. The ongoing changes in computer and telecommunication technology are changing the way people work, shop and communicate e.

Special effects are used for advertising through media to make products look attractive and thus increase sales. For example, Coca-Cola's most sophisticated billboard in Piccadilly Circus with a state-of-the-art computer technology, built-in cameras and an on-board heat sensitive weather station, the biggest in Britain and widest in the world.

Also the introduction of new high-technological machinery in both production and marketing e. Further technological investment see Coca-Cola in the process of replacing HFCs with CO2 as a refrigerant for their coolers and vending machines. Please sign in with you credentials and enjoy. With your existing account from With a traditional account Not a member yet? We're sorry, your account has been deactivated. Phone number must contain only numbers.

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