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3 Types of Survey Research, When to Use Them, and How they Can Benefit Your Organization!

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The results from a descriptive research can in no way be used as a definitive answer or to disprove a hypothesis but, if the limitations are understood, they can still be a useful tool in many areas of scientific research. The subject is being observed in a completely natural and unchanged natural environment. A good example of this would be an anthropologist who wanted to study a tribe without affecting their normal behavior in any way.

True experiments , whilst giving analyzable data, often adversely influence the normal behavior of the subject. Descriptive research is often used as a pre-cursor to quantitative research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively.

Quantitative experiments are often expensive and time-consuming so it is often good sense to get an idea of what hypotheses are worth testing. Because there are no variables manipulated , there is no way to statistically analyze the results.

In addition, the results of observational studies are not repeatable , and so there can be no replication of the experiment and reviewing of the results. Descriptive research design is a valid method for researching specific subjects and as a precursor to more quantitative studies.

Whilst there are some valid concerns about the statistical validity , as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool. Whilst the results are always open to question and to different interpretations, there is no doubt that they are preferable to performing no research at all.

Check out our quiz-page with tests about:. Martyn Shuttleworth Sep 26, Retrieved Sep 10, from Explorable. Since there are predefined categories a respondent must choose from, it is considered descriptive research. These questions will not give the unique insights on the issues like exploratory research would. Instead, grouping the responses into predetermined choices will provide statistically inferable data.

Like descriptive research, causal research is quantitative in nature as well as preplanned and structured in design. For this reason, it is also considered conclusive research. Causal research differs in its attempt to explain the cause and effect relationship between variables.

This is opposed to the observational style of descriptive research, because it attempts to decipher whether a relationship is causal through experimentation. In the end, causal research will have two objectives: For example, a cereal brand owner wants to learn if they will receive more sales with their new cereal box design. Instead of conducting descriptive research by asking people whether they would be more likely to buy their cereal in its new box, they would set up an experiment in two separate stores.

One will sell the cereal in only its original box and the other with the new box. Taking care to avoid any outside sources of bias , they would then measure the difference between sales based on the cereal packaging. Did the new packaging have any effect on the cereal sales? Descriptive research methods are pretty much as they sound — they describe situations. They do not make accurate predictions, and they do not determine cause and effect.

There are three main types of descriptive methods: This article will briefly describe each of these methods, their advantages, and their drawbacks. This may help you better understand research findings, whether reported in the mainstream media, or when reading a research study on your own. With the observational method sometimes referred to as field observation animal and human behavior is closely observed.

There are two main categories of the observational method — naturalistic observation and laboratory observation. The biggest advantage of the naturalistic method of research is that researchers view participants in their natural environments. This leads to greater ecological validity than laboratory observation, proponents say. Proponents of laboratory observation often suggest that due to more control in the laboratory, the results found when using laboratory observation are more meaningful than those obtained with naturalistic observation.

Laboratory observations are usually less time-consuming and cheaper than naturalistic observations. Of course, both naturalistic and laboratory observation are important in regard to the advancement of scientific knowledge. Case study research involves an in-depth study of an individual or group of indviduals.

Case studies often lead to testable hypotheses and allow us to study rare phenomena.


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Descriptive research methods are pretty much as they sound -- they describe situations. They do not make accurate predictions, and they do not determine cause and effect.

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Descriptive Research Design: Definition, Examples & Types. Descriptive research is a study designed to depict the participants in an accurate way. More simply put, descriptive research is all.

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Descriptive research design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool. MEANING OF THE TERM- DESCRIPTIVE SURVEY RESEARCH METHOD NEERU SALARIA INTRODUCTION According to Best and Kahn (), “The term descriptive research has often been used incorrectly to describe three types of investigation that are different. Perhaps their superficial The survey research employs applications of .

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a descriptive, survey research study of the student characteristics influencing the four theoretical sources of. The survey is a research technique in which data are gathered by asking questions of respondents. Before you read the notes below please respond to the following question: Why is survey research the same as descriptive research?